Social Media Associate
Location: Mumbai
Organisation: Sarmaya
Duration: Full time
Starting Date: September 2022
Website: https://sarmaya.in/
Instagram: Sarmaya_india
Desired Skills and Experience
- A self-starter who is excited to uncover new tools, opportunities, and behaviors to drive our thinking forward
- Excellent writing, editing, communication, and presentation skills with 2+ years’ experience managing social media channels for a brand, media outfit or nonprofit; integrated marketing experience a plus
- Strong knowledge of social media tools, channels and digital marketing
- Interest in art and history
- Above average knowledge and experience using programs such as Excel, InDesign, Mail Chimp, PowerPoint, and Word press
- Multilingual abilities are a plus
- Detail oriented with great organization skills
- Ability to meet deadlines, be proactive and multi-task
Key Accountabilities
- Develop overall social media strategy to drive the Sarmaya story forward and engagement with its audiences
- Develop channel-specific, timely content and campaigns to support the editorial calendar for Instagram, Facebook and YouTube, appropriately maintaining the brand voice across platforms to engage followers
- Collaborate with the curatorial and research team to develop compelling content to engage with our audiences across platforms
- Pitch creative concepts for organization-wide social media initiatives, outreach, and campaigns
- Stay on top of emerging social channels; analyze and present opportunities for growth
- Report actionable insights and KPIs on a regular basis
- Monitor and report trends in social media content across channels
- Scriptwriting for video content