Social Media Associate

Social Media Associate

Location: Mumbai

Organisation: Sarmaya

Duration: Full time

Starting Date: September 2022


Instagram: Sarmaya_india

Desired Skills and Experience

  1.  A self-starter who is excited to uncover new tools, opportunities, and behaviors to drive our thinking forward
  2.  Excellent writing, editing, communication, and presentation skills with 2+ years’ experience managing social media channels for a brand, media outfit or nonprofit; integrated marketing experience a plus
  3.  Strong knowledge of social media tools, channels and digital marketing
  4.  Interest in art and history
  5.  Above average knowledge and experience using programs such as Excel, InDesign, Mail Chimp, PowerPoint, and Word press
  6.  Multilingual abilities are a plus
  7.  Detail oriented with great organization skills
  8.  Ability to meet deadlines, be proactive and multi-task

Key Accountabilities

  1. Develop overall social media strategy to drive the Sarmaya story forward and engagement with its audiences
  2. Develop channel-specific, timely content and campaigns to support the editorial calendar for Instagram, Facebook and YouTube, appropriately maintaining the brand voice across platforms to engage followers
  3. Collaborate with the curatorial and research team to develop compelling content to engage with our audiences across platforms
  4. Pitch creative concepts for organization-wide social media initiatives, outreach, and campaigns
  5. Stay on top of emerging social channels; analyze and present opportunities for growth
  6. Report actionable insights and KPIs on a regular basis
  7. Monitor and report trends in social media content across channels
  8. Scriptwriting for video content